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The Art of The Takeover

Twitter, in partnership with MAGNA, recently announced the results of a scientific media trial examining the location of video ads within a social environment. This was called The Art of the Takeover: Optimizing What Consumers See First. The study was designed to test and formulate best practices for in-feed advertising, while at the same time creating guidelines for Twitter…

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Ensuring your event is a surefire social success

If you’ve gone to the effort of planning an online or even offline event, then you’re going to want the result to be a fantastic experience for everyone involved. It may seem obvious, but by breaking the planning into into pre-, during and post- event, you’ll be better able to plan holistically, delivering exceptional value…

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60 Second Social 12/06/17

Who won this year’s election on social media? In this week’s rendition of #60secondsocial we’re focusing on how the use of social media listening in this year’s general election meant the campaign parties were able to pull out vital insights on their key audiences. For Labour this lead to the unlikely partnership of grime artist,…

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Snap-to-store: can geofilters drive visits to store?

In April, Snapchat announced it was rolling out Snap-to store – a set of tools and analytics designed to help marketers track whether their Snap ads campaigns actually drove people to a specific location. Here is the diagram provided by Snapchat to explain how Snap-to-Store works: Snapchat has already been testing the feature with selected…

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Facebook is offering up its data for disaster relief

In a blog and a video yesterday Facebook’s Public Policy Research Manager, Molly Jackman, announced the social giant’s latest steps into using its powers for good. Its new initiative opens up its location data to disaster relief organisations, allowing them to see real-time information and track the extent of a disaster, where people need aid,…

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The GIF that keeps on giving

  These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s impossible to avoid them.…

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60 Second Social 05/06/2017

This week in #60secondsocial we’re discussing how the role of paid media has, and will continue to rise. However, the misconceptions around the role of paid media are still heavily in debate. We reinforce the importance of paid modelling to ensure you’re targeting, and reaching, the right audience. Nothing in life is free, and social…

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