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5 Easy Ways to Improve Organic Reach on Facebook

Are you finding that your organic reach on Facebook isn’t quite what it used to be? You’d be right. Did you know that only 2% of your page’s fans actually see your content? Facebook’s algorithms and preferential treatments have long been something that social media marketers have to adhere to. Let’s face it; Facebook is looking out…

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Making Your OOH More Social

From Snapchat’s Spectacles to the Amazon Dash Button, 2016 has seen a heavy focus from brands and advertisers on integrating digital and physical. This was also adopted in the marketing sphere, and several of the most notable campaigns this year came from ideas that found a way to use digital data to serve personalised and…

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The Future of Snapchat post IPO

Snap Inc., the maker of Snapchat, has confidentially filed for its IPO, according to a report from Reuters and word on the grape vine is the company could go public as early as March. So what does the future look like for Snapchat once it goes public? Will it be the next twitter, the Next…

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The future of customer service is… ROBOTS!

  Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer service portal. It’s becoming…

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What should we think of filter bubbles on social media?

Have you noticed how the Internet always agrees with you and seems to know what you like? Eli Pariser was the first to describe the filter bubble phenomena in his book “The Filter Bubble: What the Internet Is Hiding from You” (2011). According to him “a filter bubble is the intellectual isolation that can occur…

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Three Top Tips to Ace Live Social

Live social is an art. For some it comes naturally. Those with a flair for creating content on the fly and sharing their lives moment-by-moment will certainly have an advantage when it comes to live-posting at an event. However, without a deeper understanding of your client’s brand, the key messages you are trying to communicate,…

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Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers. That social media is at…

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