Pinterest – 2012’s social media success story?! Further evidence

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…

Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work anonymous forums – and the…

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.