PR vs Search video launches

Daryl Wilcox has launched video on his site DWpub.com in series called ‘Experts in Communication’ . The whole thing kicks off with a two part video interview with Antony Mayfield explaining why he took his PR skills to a search company. Very insightful and I am full of admiration for how Antony shares his knowledge amongst his peers.

The video is rather nicely produced too. But the picture shown above is a screen grab as there is no way to scrape it onto my blog – a shame as it hardly encourages blog comments. Also, rather surprised that there is not a transcript to go with the video. That would gain a lot of SEO traction, but it is just a stand alone QuickTime video. Missing a trick?

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