Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to shout about!

 

Instagram launches product launch reminder stickers and tags to capitalize on audience interest. https://po.st/Wpo1Vu

Shopping on Instagram just keeps getting easier. Users can now set reminders to new product launches and receive a notification the moment that product is released.

 

Twitter rolls out new DM filter tool to all users. https://po.st/lESkuL

A feature Twitter was testing out just a few months back has officially launched, giving users an automated option to discard any unwanted messages – out of sight, out of mind.

 

4 best practices for community management. https://po.st/QVXyW1

Community management is an important part to your social strategy and key to keeping your loyal customers loyal. But sometimes it can be forgotten about…

 

Instagram launches new @Creators account to provide tips and advice for influencers. https://po.st/pPu89Q

Instagram has launched a new account for content creators such as influencers and brands, which will share tips and tricks to help improve engagement rates.

 

3 reasons to start planning your Christmas social campaigns now. https://po.st/oEiDDm

Oh Christmas, the most wonderful time of the year. It may seem a while away still, but you need to be planning your social campaigns now, and here is why.

 

Facebook begins hiding total list counts on Facebook posts in Australia. https://po.st/BSxF4R 

Discussed in one of our recent blogs, Facebook has been spotted testing hiding the total like count on posts for users in Australia.

 

Instagram adds branded content tags for IGTV. https://po.st/uCu0po

Because 2 updates just wasn’t enough, Instagram has launched another new feature, this time for IGTV – where influencers, brands and more, can add branded paid partnership tags to videos.

LinkedIn adds enhanced targeting tools to help you reach more of the right audiences. https://po.st/zMxb4K

LinkedIn is improving its audience targeting and updating features within Campaign Manager to make reporting more insightful.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More