Social snapshot – 12.06.2024

Staying updated with the ever-evolving world of social media is tough at times. Explore and learn about the most recent highlights and trends right here:

YouTube tests QR codes

The video network is introducing QR codes for channels to enable quicker connections. It is also testing effects creation for Shorts and expanding access to its “Jump Ahead” feature for clips. 

Find out more here.

BeReal has been sold for $500 million

The real-time photo-sharing app popular in 2022 – BeReal, struggled to maintain growth and monetise effectively. Consequently, its founders have sold the app to video game and app developer Voodoo for $500 million.

Discover more here.

More from YouTube – the platform tests comment sorting for shorts clips

After testing automated comment topic sorting on regular videos, YouTube is now expanding its AI-generated comment summaries to Shorts, offering more ways to interact with content.

As per YouTube:

To help you understand and participate in conversations on YouTube, we’re testing a feature that uses A.I. to organize large comment sections on English-language Shorts into easily digestible themes. If you’re in the experiment group, you’ll see a new option to sort by ’Topics’ on some Shorts when reading comments on mobile.”

Instagram might soon allow cross-posting stories to WhatsApp

Instagram is considering enabling the sharing of Stories directly to WhatsApp. Users can already cross-post their Instagram Stories to Facebook, broadening the audience reach. With the addition of WhatsApp, presumably direct to WhatsApp Status (its Stories equivalent), you have even more ways to easily extend your content’s reach.

Read more here.

Threads is considering replacing the use of tags in favour of traditional hashtags

Threads appears to be testing new ways to enhance hashtag use. This includes reminders in the composer flow and the potential addition of the actual “#” marker before the tag.

Find out more details here.

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