Social media in a league of its own

With a new football season underway and an eagerly anticipated Premier League campaign due to start this weekend, I’ve been considering my consumption of the global game recently and how it’s changed.  Not just for individuals, but for brands as well. Everyone knows football is big business with dedicated, die-hard fans.  So social media provides…

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A Cappello Contract?

As I ponder England’s dispirited performance in the World Cup, or to be more honest, listen to my colleagues discuss it, I wonder about what makes us great. How can we be our best? Apparently, the Spanish had nothing to lose. They could play with no fear. A united team that played to its strengths…

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