Advertising and consumers – the break up

Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…