Advertising and consumers – the break up

Paid social works harder when pixels, UTM codes and CAPI are set up together. Here’s why better tracking means better insight, optimisation and ROI. Paid social is under more pressure than ever to prove its actual business impact. Problem is you can’t optimise what you can’t see and you definitely…

Snapchat is basically saying, “Oi marketers, don’t sleep on Snapcodes” their version of QR codes as a way to make ads feel a bit more fun, interactive, and actually worth engaging with, their take on QR codes as a way to make ads feel more interactive, less…

Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.” (Oh the horror of it!)…