Advertising and consumers – the break up

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…

Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they are currently…

If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something useful and meet the kinds…