Advertising and consumers – the break up

Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic and get back to stronger…

Paid social works harder when pixels, UTM codes and CAPI are set up together. Here’s why better tracking means better insight, optimisation and ROI. Paid social is under more pressure than ever to prove its actual business impact. Problem is you can’t optimise what you can’t see and you definitely…

Snapchat is basically saying, “Oi marketers, don’t sleep on Snapcodes” their version of QR codes as a way to make ads feel a bit more fun, interactive, and actually worth engaging with, their take on QR codes as a way to make ads feel more interactive, less…