Why B2B marketers need to take a page out of the B2C playbook
If you’re a B2B marketer, there’s no doubt that you’ve had to sit through countless meetings, presentations and lesson modules that follow the same three-pronged strategy: 1. What’s the buyers’ problem, 2. How does my technology fix it? and 3. How can I prove that my product is the right fit? But isn’t this the…
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