MH-07-Blog-Square

Facebook Topic Data – A new age of ‘Human Data’

  A huge change in readily accessible data on social media is about to occur. On 10 March Facebook announced it would be closing off third party API access to its user activity data to make way for something a lot more exciting. Facebook Topic Data. What does this mean? Well, previously third party data only…

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It’s About the Data, Stupid (And how to use it!)

It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is here to stay, and many marketers are finding it difficult to cope. Landing your content into the social feed…

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