Storyboarding your social

If you’re not storyboarding your social media then you’re set for 2021 failure. Brands who continue delivering arbitrary social media face a significant challenge ahead. Against the backdrop of a brutal 2020, some will think my comments harsh and not what they want to hear. My counter, as I say to all of our clients,…

Read More

Remote brainstorming needn’t be dull for your team

The topic for last week’s Serious Social Live was brainstorming, and particularly how we can all navigate the challenges presented by brainstorming when remote working. As with all scripting, we start with crafting the questions; finding the area of resonance between the audience’s need for knowledge and the insight we can provide. Usually, a short-list…

Read More