Live Brand Social: fill the funnel by planning for it

Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building an on-going and personal relationship with…

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Live Brand Social: strength in numbers

There is strength in numbers, and integrating live brand experiences with your social media activities is a prime example of this. Together they become Live Brand Social, and together they generate amazing figures. 53% of consumers said they will purchase a branded product as a result of this combination! And 45% will go on to make…

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