Luxury fashion brands are benefiting from social media

Luxury fashion brands are benefiting from social media

© fanfreluche_designs “Chanel fdc postage stamps”.  Photo. Attribution 2.0 Generic There has been a boom in the use of social media by the luxury fashion market over the past few years, with almost all well known brands from Balenciaga to Burberry and Tom Ford to Tory Burch adopting social as an excellent and direct form of communication…

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The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in a product if it will…

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Fashion Week prepares to use social media as its catwalk

Fashion labels are among  some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence. Whilst fashion brands have mobilised…

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How are brands using social at Paris Fashion Week?

As Paris Fashion Week struts to a close two vastly different brands will be congratulating themselves on a successful week. Chanel may be a fashion week regular, but this year saw a new contender take to the stage (or should that be catwalk?) as H&M produced its first ever Paris Fashion Week show! H&M and…

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