7 super social TV stats from the Superbowl

For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”.  Simple answer – Social TV and advertising, it is certainly worth taking note!  Real-time conversations are shaping brands all of the time in social, some brands are trying to shape and provoke…

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Real-time touches down at the Super Bowl

Few events in the sporting calendar command as much media coverage or social chatter as the US Super Bowl. Last year, French data intelligence company, Semiocast, reported that the American football championship was the focus of 4.5 million tweets, driving a 25% increase in global tweets during Super Bowl Sunday, while The Huffington Post reports…

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Social media in a league of its own

With a new football season underway and an eagerly anticipated Premier League campaign due to start this weekend, I’ve been considering my consumption of the global game recently and how it’s changed.  Not just for individuals, but for brands as well. Everyone knows football is big business with dedicated, die-hard fans.  So social media provides…

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Everybody wants to rule the world

 Once every four years the whole country goes a bit crazy for a few months. Flags get attached to cars, people with little or no interest in football suddenly get wrapped up in pub debates about who exactly should be England’s third-choice goalkeeper, and businesses the length and breadth of the country rack their brains…

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Google’s algorithms – secret recipe or evil formula?

Rumours, insinuations and accusations have been bubbling around for a while now, but today’s announcement that the European Commission has launched a preliminary anti-monopoly probe into Google’s affairs is the first concrete action to challenge the firm’s tactics. Brief summary without getting too technical – Google allegedly artificially demotes articles in its search results to…

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