The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and business leaders, this created a shift from…
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As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will keep brands on their toes. What will…
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Sociology is the study of social change, how we live our everyday lives and how we interact with other human beings. The evolution of the internet has erupted a social shift in how we interact and communicate, with offline human behaviour being replicated through popular platforms such as Facebook and Twitter. Social media allows us…
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