AM07_Blog-Square-2021

How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially when they have a query, challenge, or…

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AM04_Blog-Square-2021

How to write an effective Facebook ad

Having a hard time writing Facebook ad copy?   The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook ad, we have to do a research…

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KH36_Blog-Square-2021

5 old social media approaches that work even better today

Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has move to a very different ecosystem of…

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Kon01_Blog-Square-2021

The power of social listening

Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening and discuss the top 5 metrics that…

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KH_Tech Report Blog-Square-2021

Emerging trends in technology marketing – experts tell all

“If you don’t know where you’ve come from, you don’t know where you’re going.” Of course, Maya Angelou’s famous quote was actually four lines of prose. The purpose of her abbreviated statement was clear though, respect and understand the past, to help you move to a better future. This is the essence of business networking. We would gather at events to explore…

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