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Tag Archives: Daniel Goleman

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Measuring the Emotional Intelligence of community management: Part II

We’ve taken the three most engaged Facebook pages and for the past week we’ve been watching to see just how much emotion plays a part in their community management. In Part I of this series we laid out our measurement criteria; in Part II we put it to the test. According to SocialBaker’s latest report,…

October 14, 2011
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Measuring the Emotional Intelligence of community management: Part I

Over the past few months we have been investigating the essence of good online community management. We’ve dissected the very definition of an online community and we’ve gleaned insights from experienced community manager, Heather Taylor. Over the next two part-series we will be exploring the role emotion plays within a community; and the need for…

October 5, 2011
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IFtweeter
  • Social posts should be accessible for as wide an audience as possible - the average reading age in the UK is only 1… https://t.co/WC340t7sc2about 1 hour ago
  • Culture eats social for breakfast. And talking of breakfast… grab a coffee, maybe even a bite to eat, and join… https://t.co/EzFknU6Rqi2 hours ago
  • Regardless of your aims, you need to align your social and culture. This Friday, at 10:30 GMT, @katyhowell and… https://t.co/qTlistHvvy17 hours ago
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Since 2004 we’ve been using social media to deliver value to worldwide clients. Our experience, events, online resources and training are proven to enable you to make better business decisions.

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  • Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation  
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    Adam Woolf
    Marketing director, Indesit Company
  • IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity. I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.
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    Ruth Coates
    Cross Channel Marketing Staples Europe
  • I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.
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    Katherine Hill
    Head of Communications, bmibaby
  • immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business. This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.
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    Mandy Ward
    Head of Digital Marketing, JD Williams Group
  • At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.
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    Chris Bishop
    Online Marketing Manager, Hotel Chocolat
  • 2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.
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    Media Relations Manager Benenden Health Care
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