Can Snapchat change the world

Can Snapchat change the world?

© Snapchat. Logo What is Snapchat? Snapchat is an application that allows users to take pictures or capture videos, with the option to add captions or doodles, to then send to friends. The catch is that the sender sets a time-limit before the picture or video disappears. Can Snapchat change the world? My answer is…

Read More

Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on the web’s largest information design community – Visually. Not only are there millions…

Read More

The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement was generated on Facebook when…

Read More

Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based on what criteria they fall…

Read More

Overview of the new Facebook timeline brand pages

Facebook has just launched the timeline for brand pages – expect alot of noise on this over the next few weeks.  The new design and functionality has created a completely new user experience and raises a number of questions to boot.  Here are some of the key things you need to know about the new…

Read More

Snack brands latest campaigns drive social engagement

Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through their Facebook pages. The ‘Choose…

Read More

New wave of Facebook Applications

With the launch of 60 new applications using the Timeline and Open Graph, Facebook is about to expand beyond the Like.  The new functionality will allow users to share perpetual actions (‘love’, ‘want’, ‘need’) via applications through the Open Graph. There are obvious benefits for brands, especially given the buying signals of user actions such…

Read More

How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all.  Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency sales group head at Facebook recently told the audience at the Social Media World Forum in London…

Read More