Facebook Optimises Pages in time for Christmas Build Up

With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement of Facebook reaching just over 1 billion (mainly mobile) daily users, coupled with the…

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Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based on what criteria they fall…

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How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all.  Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency sales group head at Facebook recently told the audience at the Social Media World Forum in London…

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