Facebook advertising – how au fait are you really?

December 18, 2013

Having a firm grasp of Facebook advertising mechanics is a must when it comes to social media marketing. Any creative campaign can be turbocharged by way of Facebook ads, assuming they are managed effectively and optimised in real-time.

But Facebook doesn’t always make it easy for marketeers to get started, especially since they regularly make changes and tweaks to their advertising platform. But don’t be afraid – once you’ve got a good grasp of the basic ins and outs of the platform, you’ll be on your way. The tricky part is getting your head around the lingo and core elements involved.

I rather like the below infographic, which is a lovely little glossary of Facebook advertising terms. Remember: Don’t let the lingo put you off, it’s all straightforward really.

If you have any questions about making the most of your Facebook advertising, just tweet us @iftweeter. We can lend a helping hand…

Courtesy of: JonLoomer.com

Latest Posts

Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).