Why does recruitment need social media?

As a job seeker, you tend to use who you know and what you know when looking for a new job. Comfortable with Monster and Reed websites or even looking at the local papers or Post Office? Plenty of companies are still hell bent using traditional advertising methods. I am a huge social recruiting advocate,…

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The rise of online influence: Part I

This is a two-part series exploring online influencers and their role in social media marketing. Part I looks at the reasons why a brand should focus on wooing influencers over journalists; Part II defines ways of identifying and measuring their influence. Traditional PR vs social media marketing Traditional media are longstanding powerhouses – politicians and…

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