real-time advice

Managing the real-time challenge: where are brands struggling?

What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the Social Moment’ demonstrates that real-time social requires investment. It is…

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tuning to real-time

Are brands run ragged by real-time social engagement?

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So are social media managers run ragged? Well when it comes…

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content

Do you know the branded content possibilities?

Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start it is free.  Better still, it collates the very best insight, thinking and case studies from around the world. According…

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