The curse of knowledge in B2B social content

There’s a story that Chip and Dan Heath tell in their book “Made to Stick: Why Some Ideas Survive and Others Die” that I think about often when creating B2B content for social. A Stanford University Graduate by the name of Elizabeth Newton ran a simple experiment in 1990 that perfectly illustrates the curse of…

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Tongue in cheek view of social media jargon

Flog Definition: When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere – it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans – fake blogs are cheap and nasty. It’s not a good look. As…

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