The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had difficulties with the volume of fake accounts on the platform. For example, when searching…

Read More

How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all.  Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency sales group head at Facebook recently told the audience at the Social Media World Forum in London…

Read More

How to microblog out of a macro catastrophe

In a recent online poll by Faxo.com, the public was asked where they would most like popstar, Justin Bieber, to tour. The public said North Korea. When ‘the public’ cast its vote on July 7th, it was, however, predominantly made up of fans of the online bulletin board, 4chan.org, which encouraged visitors to hijack the poll and manipulate the results.

Read More