From student, to graduate, to employee via social

Students globally are social media nerds, they know all the acronyms and shortcuts to write blogs, postings and a whole lot more. So why are the youth of today so scared of virtual networking to further them in life? I spent a brief time working at Kingston University. I came across students that knew what…

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Net Promoter Score – a flawed science?

Yesterday, I attended a WOM UK espresso breakfast briefing with Professor of Consumer Behaviour Dr Robert East from our very own Kingston University. Dr East and his MBA students have been researching consumer behaviour and word for mouth for 10 years. Without serious funding they don’t have the data to prove the validity of their…

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