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Understanding the Social Tech C-suite

This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase. We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into the detail to help brands understand what makes this…

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Understanding the Social CTO in 3 mins!

Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE missed sales opportunity! Our latest social report analysed social…

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Does storytelling have a place in the B2B world?

Regardless of the complexity of the sector or product, there is always a human story that can be told. It is this story that allows us to connect with B2B buyers on a personal level. While they may be key decision makers controlling the purse strings of a company, they’re still human. We all love a…

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Twitter: the new golden child in B2B lead generation?

When it comes to implementing Twitter as part of your B2B marketing and lead generation efforts, it can be easy to presume that the platform is best used for more ‘fluffy’ types of activity. These may be nurturing customer engagement or using it as a broadcast channel to push out marketing messages, such as company updates…

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The death of the whitepaper for B2B marketing?

Over the last few years, white papers have become extremely popular and effective as a content marketing tool for B2B marketers. With so many companies pushing their whitepapers, we now have a deluge of content. Has the white paper reached saturation point? White papers have gained significant adoption as an effective content tool, mainly due…

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Collaboration: the key to B2B lead generation

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews, comparing price points, consulting blogs…

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