LinkedIn acquires Newsle for a powerful and insightful future

Newsle

LinkedIn announced this week that they have acquired social sorting site Newsle. This machine-learning site, scans all social sites to cut out the noise and deliver to you only the most relevant information and content that you are looking for. It has been stated for now that Newsle will remain separate, running independently. Though the longer term plans of the acquisition have not been disclosed, I am sure that LinkedIn will have some clever plans for the integration of Newsle functionality into their platform!

LinkedIn claim that “LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do. For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.(LinkedIn blog)

The power of harnessing the most important and relevant information, content and insight into your personal, and even more importantly, professional connections presents an incredibly potent potential opportunity. Watch this space!

Latest Posts

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…
Read More
The holiday season is the loudest time of year on social media. Feeds fill up with gift guides, sales, countdowns and sentimental posts, and it becomes very easy for brands to disappear in the noise. As a social media agency, we live in that space every day, and we know…
Read More
Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…
Read More