Creating an effective hashtag strategy 

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right way, of course!  Within this blog, we’re…

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What can Reels do for your brand?

Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in order to capture the public’s attention quickly.…

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Serious Social – Episode 65: Back to old school social

  Ep 65: Serious Social – Back to old school social In this episode of Serious Social, Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down and used…

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Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and sometimes it doesn’t. Brands need to…

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