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Social Video Infographic

Video killed the erm, everything star. There is no question that video is the future of content marketing and by proxy social media or that by 2017 video will account for 69% of all consumer internet traffic worldwide. As video dominates marketing strategies left right and centre it can be hard to keep up with the tools and limitations…

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The swinging sixties has all the answers to digital innovation

Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…

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Sony Pictures Crisis and Social Media

The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking? It has also raised to the forefront, yet again, of the…

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Brands and short form video apps

  © Maria Elena “Instagram Vs. Vine” Photo. Attribution 2.0 Generic The social media world has seen Instagram and Vine recreate an online version of the war of the roses with the apps fighting it out for the video app throne. Weeks have gone by with both platforms updating, tweaking and in some cases revolutionising…

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