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Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social media time now spent on…

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Analysing your Twitter ads for success

Which campaign worked best – and which was most cost-effective? An issue which must be deliberated when running ad campaigns to prove ROI. In an effort to provide answers to this key question and to entice marketers to spend more of their marketing budget on Twitter, the platform announced the release of a new analysis…

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Facebook begins the inevitable mobile ad assault

It didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to open up communication, not to…

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