Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social media time now spent on…

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Pinterest – 2012’s social media success story?

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to grow again in 2012 and…

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A good birthday for Facebook

February marks a milestone in the social networking calendar as Facebook celebrates its birthday. The site turned six last week and is showing impressive figures of late, with double the amount of users (now standing at 400 million worldwide), compared to this time last year.  Econsultancy statistics also say that 50 per cent of active…

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