Movie animation and social media planning: two peas in a pod?

These two disciplines may seem like unlikely bedfellows, but bear with me, the analogy works out in the end. I was recently reading a book called Pixarpedia, a behind-the-scenes look at Disney Pixar’s film studio. Almost as soon as I’d opened the first page, the foreword from their CEO, Andrew Stanton, struck a chord: “When…

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