Platforms provide best-practice guides for biz

May 24, 2018

Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature.

So, what else is out there? Well, they’ve sure kept it on the down-low, but which other platforms have got a guide? Find out about Facebook’s Business Hub, its Creative Hub and Instagram’s Stories microsite. It’s all here, waiting for you to watch.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…