Kon05_Blog-Square-2021

Food Trends 2021

The Covid-19 pandemic fundamentally reshaped consumer habits. To remain competitive, CPG and retail brands have to stay ahead of trends and proactively adapt to changing customer needs. In today’s blog, we wanted to discuss how eating habits have changed and what trends could become a new normal.   To better understand the culinary trends and…

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The Social Shopping Explosion. By Gender.

In October, we unveiled the findings of our social shopping research. We’ve therefore had a few months to turn the data over and tease out any interesting trends … “If you’d like to reach more women, you might like to consider incentivisation; but if you’re looking for brand advocates, it might be better to target…

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