KP11_Blog-Square-2020

Why Brands Are Getting Account-Based Marketing All Wrong

For B2B brands, account-based marketing is key to its marketing and sales for several reasons. To name a few – ABM puts the emphasis on individual prospects or existing accounts, has a huge potential for return on investment and often shortens the sales cycle. So, what’s holding B2B marketers back from yielding the results they…

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KP03_Blog-Square-2019

Why Brand is Important for B2B

In B2B marketing, it can be tempting to rinse and reuse marketing strategies that target decision-makers and upsell your offering. However, like the social media landscape, no formula for success remains the same. Just like B2C marketing, we need to factor in changing audience behaviours and the ways we reach them. Here are some important…

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Friday-blog-square

Black Friday is upon us

It has been predicted that this year’s Black Friday will be the fastest growing online sales day of the year, with an estimated 28% year-on-year growth in sales (Social Bro) in the US. Over here in the UK Black Friday has also been taking retailers by storm, thanks mainly to the campaigns initially led by…

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Capturing cross-functional content

Online content creation typically falls to the marketing division of a business. Look beyond the four walls of communications, however, and therein lies a treasure trove of ideas.   From customer services to sales, each function is filled with insights into every corner of the business. Whether it’s the questions on the tip of customers’…

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