Social Snapshot – 25.09.19

We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date…   Snapchat expands ad length limits, announces new ad formats. https://po.st/0jLZI2 Snapchat is…

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Twitter’s upping its paid game

Over the past few weeks we have seen multiple announcements from Twitter; filtering direct messages, swipeable lists, and 6-second video ad bidding. Now, the platform has announced its testing a new, larger image carousel format for advertisers and it seems they’re really trying to up their paid game. After the success on Facebook and Instagram,…

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Why data is a key element to social advertising

With the 82% rise in ad-blocking software, marketers are increasingly re-allocating resources away from digital display ads and drawing their attention to social. If you do have a slice of marketing budget assigned to social advertising, the rewards may very well be fruitful, and it is data that can assist in supercharging this activity. With…

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Analysing your Twitter ads for success

Which campaign worked best – and which was most cost-effective? An issue which must be deliberated when running ad campaigns to prove ROI. In an effort to provide answers to this key question and to entice marketers to spend more of their marketing budget on Twitter, the platform announced the release of a new analysis…

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