How to balance your brand to get social attention

Since McDonalds and AutoTrader talked about being bold with content, it has been front of mind for me. I cannot stop thinking about the minutiae of being brave with social comms.  It matters. Social is so noisy, you need bold content to grab attention. But it is a complex challenge – being brave is not…

Read More
CJ04-Blog-Square

5 Tips to Help Manage Crises on Social

Before the early noughties launches of Facebook, Twitter et al, news cycles were longer and managing crises was a whole lot easier. Why? Broadly speaking, you only had to worry about the media backlash. Today (as we all know), social has added another layer of complexity. The slightest error can create fodder for the Twitteratti…

Read More
weather

Social media saving the day, one tweet at a time!

Tsunami, Tornado or hurricane – some of our favourite social media platforms, especially the likes of Twitter and Facebook are radically transforming disaster relief efforts. They are serving thousands of citizens with a vital lifeline of information to make preparations ahead of a catastrophe, connect communities during the unfortunate event of a crisis, and to…

Read More