KH36-Blog-Square

3 smart ways social intelligence informs your wider marketing

Did you know that social media data can predict the weather? According to a study from Warwick Research, social photos and key words in posts can be used to predict extreme weather. Using these social sensors, alongside meteorological information, the social chatter improves forecasting with eye-witness details that determine the weather with more precision than…

Read More
BJ-21-Blog-Square

Why data is a key element to social advertising

With the 82% rise in ad-blocking software, marketers are increasingly re-allocating resources away from digital display ads and drawing their attention to social. If you do have a slice of marketing budget assigned to social advertising, the rewards may very well be fruitful, and it is data that can assist in supercharging this activity. With…

Read More

Millennial Schmillennial – the pitfalls of lazy marketing jargon

It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word. Millennial. “How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights To Help Your Millennial Marketing Strategy Succeed”; are typical headlines that…

Read More
KH09-Blog-Square

6 ways you get dirty, debatable and downright dubious social data

Social data is powerful. We should know, our performance-driven campaigns are based on extracting the right demographic, geographic and psychographic data from unstructured social conversations. It delivers results. Knowing your social data works. It works because we subscribe to the 10:90 rule by Avinash Kaushik who says that “For every $100 you have available to…

Read More
3 things to learn from Apple buying Topsy

3 things to learn from Apple buying Topsy

This week it was announced that Apple has purchased social data analytics firm Topsy. A bit of a strange move on the surface,  but when you consider that Topsy Labs is one of few companies that have real-time access to the Twitter “firehose”, it may not be so strange. The concept of having this unprecedented…

Read More