Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks. Let’s start from the top. What is…

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Woah, woah woah, mysterious social

Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure out ways to make them work…

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The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social media marketing and is key…

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200424_KH_Don’t Repurpose

Episode 6: No! Don’t just repurpose social content

  Ep 6: Serious Social – No! Don’t just repurpose social content So, how do we speed up creativity? How do we increase the relevancy for our audiences, and how do we create a well-oiled production machine? Katy outlines a framework for creating the right content under pressure. If you’re after more know-how to break…

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