Collaboration is key in social

For many people working outside of our industry, social media marketing seems easy. Wrong. What they don’t know is how much effort and hard work goes on behind the scenes. And it’s not just down to one person. To be successful in social media marketing, you need to collaborate – you have to be social to be successful…

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Storyboarding your social

If you’re not storyboarding your social media then you’re set for 2021 failure. Brands who continue delivering arbitrary social media face a significant challenge ahead. Against the backdrop of a brutal 2020, some will think my comments harsh and not what they want to hear. My counter, as I say to all of our clients,…

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TikTok Festivities

As it’s less than a month until Christmas, it only seems right to write a festive-inspired blog and get everyone in the holiday spirit 🎄 This week, TikTok launched a holiday playbook for small businesses, to help with marketing plans ahead of this year’s holiday season. Although the platform’s been around for a few years,…

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The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social media marketing and is key…

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The Importance of Community Management 

It’s the start of a new year, which means, new starts, fresh minds and maybe, a new social strategy? 🤷‍♀️Or maybe you just want to give your social strategy that extra boost? Either way, it’s time brands start utilising social media to develop relationships with consumers and gain a deeper understanding of their needs – introducing…

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