Social plan | immediate future

There are brand consequences to the shifting consumer on social

Last week I had the pleasure of talking with Neville Hobson, the Director of Digital Marketing at Internet Society, about all things social media (you can listen to the pod or watch the video). First off the bat was the topic of trust. We’ve blogged previously about how small actions on social build trust. So,…

August 24, 2020

Cancel culture means brands must re-plan their social

Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether you’re famous or a recognisable brand. Take…

August 3, 2020

Tag Archives: Social plan

There are brand consequences to the shifting consumer on social

Cancel culture means brands must re-plan their social