Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to combat burnout as the volume of social…
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Brands, we hear your plea… you want better engagement and higher conversions, right? What’s the secret [BBQ] sauce? It’s the consumer data. In social, there are billions of consumers chatting about everything under the sun, so you just need to listen, interpret the data and use it to create resonating content. Let’s take the example…
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As we move towards a more hopeful outlook to the opening of the world’s door’s, we should remember that our time in this horrible, horrible pandemic has changed the digital landscape for the foreseeable future. This new mindset will change how we host events/talks even past this pandemic, as more people will want to attend ‘virtually’,…
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It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed 👇🏼 Facebook announces new features for IWD With International Women’s Day coming up on the 8th of March Facebook has…
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We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week. TikTok adds ‘Year in review’ In many ways, 2020 has been a year to forget, but there has been lots…
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Without a doubt next year is going to be bumpy. We’re not over the pandemic yet; the UK faces Brexit; and a recession is on the cards. Whether your industry is flying or picking itself back up again, you will need a plan for next year. This year marketing has been a bit like…
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Building your brand personality on social will set you in good stead for the future – more than that, it’ll ensure your audience understand who you are and what you stand for, building up brand trust. The key to building this up is consistency – write in a different voice and tone each time and…
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Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re after more know-how to break the social boring, subscribe now.…
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Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and helping marketers prepare for 2021. If you’re after more…
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Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our Industry Benchmark report, and from that, we’ve learned the key challenges…
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