210730_KH_Back to Old School Social_Podcast Cover Art

Serious Social – Episode 65: Back to old school social

  Ep 65: Serious Social – Back to old school social In this episode of Serious Social, Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down and used…

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How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will keep brands on their toes. What will…

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210611_The Long and Short of it

Episode 58: Serious Social – The long and the short of it

  Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics and plans from brands…

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210517_BL_Stop whispering into the void

Episode 54: Serious Social – Stop whispering into the void

  Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling up your organisation or team, or just shoring up…

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Why culture is crucial to your social, and how to fix it

What employees say on social matters. It can sometimes break a company and often raise it up. Your insides are on view. Yes, all the wonderfulness of your company and all the hidden skeletons (and messy, frayed, edges) are now shining clearly to your customers, your investors, your shareholders and future employees. Jo Geraghty, partner…

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Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks. Let’s start from the top. What is…

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