Social Snapshot – 30.10.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about 🗣   Facebook starts testing News, its new section for…

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Why Bad Social Means Bad Business

This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn into leads. With over 3.4billion active…

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Twitter’s upping its paid game

Over the past few weeks we have seen multiple announcements from Twitter; filtering direct messages, swipeable lists, and 6-second video ad bidding. Now, the platform has announced its testing a new, larger image carousel format for advertisers and it seems they’re really trying to up their paid game. After the success on Facebook and Instagram,…

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The advantage of segmenting your audience on each channel

  Most brands focus on building their community on one page, but should they be putting all their audience under one umbrella? Big brands like Nike and The Huffington Post which have huge product ranges or cover a variety of topics have been segmenting their communities based on topics, location, or audience with multiple pages. Algorithm…

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The importance of knowing your social presence

Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social media audit. For late adopters and…

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Keeping customers happy when implementing a social media strategy

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving sentiment. For the average consumer though,…

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