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What does Twitter’s new character limit mean for brands?

Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags and emojis doesn’t give brands…

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Twitter to dump its 140 character restriction?

The limit of 140 characters on Twitter is destined to disappear, and may potentially be extended to an incredibly lengthy 10,000 characters, as reported by Re/code. “So what does that equate to in words?!” you may cry. That’s probably the length of a 2,000 word essay! Why oh why, Twitter?! The project, which currently is…

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Tongue in cheek view of social media jargon

Flog Definition: When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere – it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans – fake blogs are cheap and nasty. It’s not a good look. As…

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Four essentials for brainstorming creative ideas for online PR

Just before Christmas, we experimented with some new brainstorming techniques across a number of clients. It got me thinking how there is a lot more to a creative brainstorm when you are planning for social media ideas.

Offline, a PR brainstorms rely upon understanding a client: its business or products, its audience, and its requirements. In addition, a good knowledge of what is newsworthy, the media and what is currently capturing the headlines is essential.

Of course, this knowledge is necessary for online PR brainstorms too, but you have to add to the mix with a more detailed understanding of social media.

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