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Hotline Contenting…

  Drake is one of the most famous rappers in the world right now, and is currently sitting at the top end of most music charts. You are probably thinking, “What does Drake have to do with social media?” and why are you writing a blog about him. Well the answer is simple Drake’s dance…

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O2’s Rachel Kneen shares content ROI insights

On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace than they did on Facebook! Rachel…

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3 Top Tips to Ace Brand Storytelling in Social

  “We are, as a species, addicted to story. Even when the body goes to sleep, the minds stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal American author and journalist, Ernest Hemingway once made a $10 bet with some writer friends that he could write a powerfully emotive novel in…

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Live Brand Social: Ready, aim, fire!

When it comes to social media, one key to success is to focus on the activities that give you the widest reach, as efficiently as possible. You need to know that your message is being heard and more importantly that it is being heard by the right people. It is about targeting your efforts in…

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