Social Media vs Simon Cowell

Love it or hate it, the X Factor has taken to our screens again and the hype around the show is even bigger than ever.  From now until Christmas, the British public (willingly or forced) eat, sleep and breathe the X Factor as it not only dominates our TV screens, radios, print press, but now…

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Net Promoter Score – a flawed science?

Yesterday, I attended a WOM UK espresso breakfast briefing with Professor of Consumer Behaviour Dr Robert East from our very own Kingston University. Dr East and his MBA students have been researching consumer behaviour and word for mouth for 10 years. Without serious funding they don’t have the data to prove the validity of their…

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