Social media in a league of its own

With a new football season underway and an eagerly anticipated Premier League campaign due to start this weekend, I’ve been considering my consumption of the global game recently and how it’s changed.  Not just for individuals, but for brands as well. Everyone knows football is big business with dedicated, die-hard fans.  So social media provides…

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A Cappello Contract?

As I ponder England’s dispirited performance in the World Cup, or to be more honest, listen to my colleagues discuss it, I wonder about what makes us great. How can we be our best? Apparently, the Spanish had nothing to lose. They could play with no fear. A united team that played to its strengths…

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Everybody wants to rule the world

 Once every four years the whole country goes a bit crazy for a few months. Flags get attached to cars, people with little or no interest in football suddenly get wrapped up in pub debates about who exactly should be England’s third-choice goalkeeper, and businesses the length and breadth of the country rack their brains…

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