The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what it can do to drive profitable customer action through social media.

If you would like to hear the full discussion, then it is available below. We’d love to know what resonated with you most. Post a comment or tweet us @iftweeter!

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