The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what it can do to drive profitable customer action through social media.

If you would like to hear the full discussion, then it is available below. We’d love to know what resonated with you most. Post a comment or tweet us @iftweeter!

Latest Posts

We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment about the branding. Because data…
Read More
I’m pretty sure we’ve all judged a book by its cover. In marketing, design isn’t just about making things look pretty; it’s about making them work harder. Whether it’s a sleek logo, a compelling advert, or a user-friendly website, good design grabs attention, builds trust, and even persuades people to…
Read More
If you work in social media marketing, you have learnt that the first two seconds of a video aren’t just important, they’re everything. In marketing, we talk a lot about the idea of a “hook”, something that grabs your audience’s attention right away and pulls them in before they even…
Read More