We’re back in 2013…

Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…

The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in the world of social media.

It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently did a presentation to one…